LOLC General Insurance and LOLC Life Assurance have secured top positions in the latest LMD rankings, earning recognition as the second and third best service providers in the General and Life Insurance categories, respectively. This remarkable achievement emphasizes LOLC Insurance’s firm commitment to delivering superior customer service and innovative solutions, reaffirming its leadership in Sri Lanka’s insurance industry.
For LOLC Insurance, prioritizing customer service is not merely a policy, it is a deeply ingrained culture. Every employee, from the leadership team to frontline staff, embraces a customer-first mindset, ensuring exceptional experiences at every touchpoint. The company’s dedication to customer excellence is reflected in its tailored, innovative solutions and transparency in processes, all aimed at proactively addressing challenges and continuously enhancing the customer experience. This commitment sets the company apart in the industry, fostering long-term, trust-based relationships.
Commenting on this achievement, Mr. Kithsiri Gunawardena, Chairman of LOLC General Insurance, stated, “This recognition is a testament to our customer-first approach and the dedication of our team. It reflects the trust our customers place in us and motivates us to continue enhancing our service standards.” He highlighted the success of Honors, Sri Lanka’s first loyalty program in the insurance sector, which features over 150 merchant partners. This program offers customers benefits everyday beyond claims, sometimes even covering the premium paid during the year, thereby elevating the customer experience to new heights.
Mr. Gunawardena further emphasized the importance of understanding and meeting the evolving expectations of customers across generations. “By segmenting the market and using targeted outreach strategies, we ensure that we address the diverse needs of our customers. Considering the extremely low insurance penetration in the country, our aim is to expand the industry’s reach and tap into a vast ‘blue ocean’ of opportunities, rather than competing with others for the existing market share” he added.
Mrs. Nadika Opatha, Director/CEO of LOLC Life Assurance, also shared her thoughts on the rankings, “Being placed amongst the top three service providers reflects our relentless efforts to prioritize customer needs while setting new standards for innovation and care. We are committed to transforming the insurance experience to deliver unmatched value and exceptional service.”
Mrs. Opatha further highlighted LOLC Insurance’s industry-first innovations, including Sri Lanka’s first cashless in-patient claims process, the advanced digital platform LOLC Insurance OneClick, and the fully digital e-proposal systems and the BYO platform. Through these innovations, our focus has always been on simplifying and enhancing the insurance experience. These developments have enabled us to streamline policy management, claim processing and payments, minimizing manpower and acquisition cost all of which contribute to delivering exceptional value to our customers. She also noted the success of LOLC Life Assurance Health Maxx, which offers Sri Lanka’s highest medical benefit plan of Rs. 100 million, a testimony to our commitment to providing unparalleled protection to our customers.
LOLC Life Assurance Ltd and LOLC General Insurance PLC, subsidiaries of LOLC Holdings, one of Sri Lanka’s largest conglomerates, were established in 2012. Since then, they have rapidly emerged as two of the fastest-growing life and general insurance providers in the local industry. LOLC Insurance Companies continue to provide a wide range of tailored solutions designed to help individuals navigate unforeseen challenges in life while offering protection for health, property and life events.