Browns General Trading Division (GTD) the leader in internationally renowned building material solutions in Sri Lanka, recently partnered with Sierra Industries, a key figure in general engineering construction to retail uPVC fittings, pipes and conduits locally. The partnership was consolidated at an event that was held recently at Park Premier, Excel World.

The unveiling took place with the presence of senior officials of both GTD and Sierra, along with Browns’ valued distributors, dealers and partner institutions. The central focus of the event was to introduce the new product portfolio to GTD’s stakeholders, brief them on its innovative features and how in turn it will benefit their businesses.

As a pioneer in the Veterinary Pharmaceuticals industry in Sri Lanka and in keeping with consistent and key strategies to evolve, Browns Pharmaceuticals Division was recently awarded the ISO 9001:2015 (Quality Management Systems) and ISO 14001:2015 (Environmental Management Systems) certifications.

A division of Brown and Company PLC and backed by a 147 year old heritage of trust, Browns Pharmaceuticals commenced its operations in 1990 to offer all-inclusive solutions to advance animal health in Sri Lanka. As the industry leader for biological products in the country, its four main market segments include aquaculture, companion animals, poultry and dairy. In partnership with leading international veterinary brands, Browns Pharmaceuticals successfully satisfies the need for high-quality animal health and nutrition solutions for farm and companion animals. In addition to offering a range of value-added services to customers, the division is backed by an extensive island-wide distribution network.

Exide unveils its latest revolutionary battery range ‘Exide Matrix’, exclusively designed for cars and SUVs. Exide Matrix boasts technological superiority and represents a paradigm shift in the Sri Lankan automotive battery industry. Exide Matrix is a groundbreaking technological collaboration among Furukawa-Japan, East Penn-USA and Moura-Brazil, which enables the battery to be upgraded with all latest and cutting-edge technologies such as Punched Grid, Roche and EFB (Enhanced Flooded Battery). A forward-thinking enterprise, Browns joined hands with Associated Battery Manufacturers Ceylon Limited (ABM) to launch Exide Matrix. Together with Exide Industries who has mastered the art of thriving amidst challenging environments, evolving customer demands and dynamic competitive landscapes, Browns and ABM introduced the new Exide Matrix battery range to Sri Lanka. Battery technology is the cornerstone of energy transition and Browns firmly believes that better automotive batteries could revolutionise the automotive world. The ceremonial product launch — a one-of-a-kind immersive experience — was recently held at Shangri-La Colombo, in line with strict health and safety guidelines. The ceremony was graced by the presence of Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC; General Daya Rathnayaka, Secretary to the Ministry of Industries and other distinguished guests. The event was organised by Browns Batteries together with ABM to unveil the product line to their business partners and other stakeholders.

Browns Batteries—a core strategic business unit of the prestigious Browns Group—has initiated a special programme to distribute Midtronics battery testers amongst its islandwide dealer network in a bid to streamline the battery testing and battery stock management process. A renowned American brand, Midtronics has been in the business of developing advanced battery management solutions since 1984.