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LOLC Finance, Sri Lanka’s largest Non-Banking Financial Institution (NBFI) unveiled ‘SWAIREE’, a Visa Platinum credit card designed exclusively for nation’s Career women to achieve their desires through innovative financial solutions and trusted value additions. Swairee, launched in parallel to the International Women's Day on the 08th of March 2022, resembles this year’s international theme “Gender equality today for a sustainable tomorrow”.
Remodelling the modern women’s financial freedom, Swairee, launched under the theme of “power to be me”, offers a meaningful way to support and to fast-track the gender equality, while creating an inclusive and a sustainable approach in the economic empowerment of the country.
Shaping the experience to be much more rewarding, Swairee holders are not required to pay an annual fee for card renewals, instead only a lifetime membership fee will be charged. Amongst the many other benefits offered by Swairee, all card holders will be automatically placed on the platinum grade when obtaining the card. Swairee will be a vertical card with a smart reflect, placed in an exclusive packaging and will be delivered to the card members along with a surprise gift.
A significant initiation of Swairee is the ‘Women Empowerment Fund’ launched in parallel to the facility. With every transaction, LOLC will donate an equivalent of 0.1% of the transaction value to a Women's Empowerment Fund and the contribution will be cited in the monthly credit card statement. The Swairee members will be ranked based on the contribution to the fund and will be rewarded accordingly.
Commenting on the launch, Conrad Dias, Director/CEO of LOLC Finance PLC said “In the present day, women around the world still continue to face inequalities bearing the economic impacts of the pandemic deviously. Swairee, the credit card by LOLC Finance is the element of response offered to overcome the modern day challenges faced by women. Swairee is specifically developed to elevate their financial freedom by allowing them to reach their financial aspirations with much ease”.
The Head of SME & Consumer Business of LOLC Finance, Hasala Thilekaratne added “This card is of a dual significance; Swairee is introduced with gender inclusiveness to the LOLC Finance portfolio while bridging a stable channel to empower women in need. Swairee will also be a stepping stone for a comprehensive women focused financial package in time to come. Henceforth, becoming a LOLC Swairee credit card member means you are not only getting a world class credit card but also access to offers and experiences”.
Also commenting, Ruwini Hettiarachchi, Product Manager of Swairee stated “LOLC Finance was bestowed the honours of being the Most Innovative and Most Trusted Financial Services Brand in Sri Lanka, by the Global Brand Awards recently, which is a true testament of our commitment of introducing products of this nature. Swairee has also introduced a QR-code based Green PIN to card members to set up their own PIN number. For further details, you could visit our website”
LOLC Finance PLC, the largest Non-Banking Financial institute with the largest Fixed Deposit and Savings Deposit base is rated (SL) A (Stable) by ICRA Lanka Limited and is licensed by the Monetary Board of the Central Bank of Sri Lanka.