LOLC, Sri Lanka's number one Financial Conglomerate has won the People's hearts once again by being crowned the "Financial Service Provider of the Year" at the glamourous SLIM-Nielsen People's Awards 2019 ceremony which was held at the Water's Edge, Battaramulla, recently. With this year’s award, LOLC has now won the coveted People’s Choice Award for 3 consecutive years. The SLIM-Nielsen People's Awards ceremony, one of the most awaited marketing events of the year is a joint initiative of the Sri Lanka Institute of Marketing (SLIM) - the national body for marketing, and Nielsen Sri Lanka. Organised for the 13th consecutive year, the SLIM-Nielsen People's Awards acknowledge brands and personalities that have made a profound impression upon the people in Sri Lanka. The speciality of the SLIM-Nielsen People's Awards is that the general public takes on the role of the judges, rating their favourite brands, personalities, advertisements, films, tele-dramas and much more.
Commenting about the achievement, Mr. Kapila Jayawardena, Group Managing Director/CEO of the LOLC Group said, "Winning the SLIM-Nielsen People's Award is very special to us as it represents the People's choice and that is what matters to us most. This victory is a culmination of all our efforts and dedication as a Group which is committed to building a strong brand both locally and globally. This recognition resonates the strength of our brand which we have consistently maintained over the years, making it one of the most recognized household names in Sri Lanka today. The award epitomizes the fact that we are the undisputed choice of the People yet again, and we are glad to be bestowed with this honour".
LOLC which began as a non-bank financial institution has rapidly evolved to become one of the largest and most diversified conglomerates in Sri Lanka today. The portfolio of the LOLC Group encompasses a wide spectrum, from financial services to leisure, plantations, trading and manufacturing, renewable energy and other strategic investments. Whilst becoming a household name in the local financial industry, LOLC has also successfully expanded beyond Sri Lanka and is positively impacting the lives of thousands of People across many regional nations. Today, LOLC is forging ahead with a mission to create a successful global brand by setting up operations in Cambodia, Myanmar, Pakistan, Indonesia, Philippines, Zambia and with many more plans for further regional expansion.